An idea, a brand, a website
Introduction
Curious about the process of building a brand for a web design agency, I initiated the Wellosite project. The name, a whimsical blend of ‘sunflower’ and ‘site’, emerged organically. This comprehensive branding exercise involved creating the name, designing the logo, curating a color scheme, and developing the website – a holistic approach to establishing a unique brand identity.
Website
In designing the Wellosite website, I aimed for a perfect balance of simplicity and dynamism. My primary focus was on creating an intuitive interface that would be easily navigable for novices in the field, while also offering an aesthetically pleasing experience for all visitors.
Competence
Search Engine Optimization
Web Optimization
Web Design
Branding
For the Wellosite brand, I envisioned a fusion between sunflowers and websites. This concept guided my color choices: warm yellow-orange hues for illustrations and graphics, drawing inspiration from sunflower petals. To create contrast, I selected a deep brown, reminiscent of the sunflower’s central disk, while a very light beige serves as the background color.
The logo design plays with the two ‘l’ letters in Wellosite, stylizing them as forward slashes. This subtle nod to programming syntax – commonly seen in URLs, JavaScript, PHP, and other coding languages – reinforces the brand’s identity as a web development agency.
To complete the visual identity, I chose a modern, minimalist typeface that aligns with the clean and professional aesthetic of the brand.
Competence
Imagination
Canva