Blog

Playbooks and build logs from my work on product-led growth, SEO, and the tools that actually rank. Written from real projects, not theory.

What it costs to run a free meeting transcriber: local vs cloud vs hybrid, with the hybrid I shipped at about $75 a month.

June 10, 2026 9 min read

I wanted a free meeting transcriber that costs nothing. Here are the walls I hit building it.

The real build journey of a free, no-login meeting transcriber: every wall I hit, in order, from the plan I locked to the $75 hybrid I shipped, including the two I never got past.

Build in Public
Local-First
Free Tools
Meeting Transcription
Whisper
AI

hirekai.ai scoring 90+ on Google PageSpeed Insights, the meta-proof for the AI-native website playbook

May 19, 2026 14 min read

The AI-native website playbook: 10+ sites that all score 90+ on Google PageSpeed

How I built and migrated 10+ client and product sites with Cursor + Claude Code, why they all score 90+ on PageSpeed, and the compounding knowledge-base loop that makes the whole approach get better over time.

AI-Native
Web Migration
Claude Code
Astro
Next.js

Timezone Meeting Planner, one of the four free tools built for Morgen

March 25, 2026 14 min read

How I built 4 free tools that rank on Google and drive daily SaaS traffic

The Product-Led SEO Playbook, how I find, scope, build, launch, and improve free tools that drive qualified organic traffic for a SaaS product.

SEO
Growth
Free Tools
Product-Led